Kaplan MENA hosted a dynamic live fireside chat titled “The Million Dollar Question: Sustainability and ESG are often seen as costs — so why should businesses invest in them?” The session aimed to tackle one of the most pressing challenges facing modern businesses: making the case for ESG and sustainability not as expenses, but as strategic investments.
The conversation featured Melina Taprantzi, UN-awarded Sustainability and ESG Consultant and Founder of Earth and Co, alongside Rahul Sonthalia, Director of Finance, Digital & Business Skills at Kaplan MENA. Together, they debunked the myth that sustainability is a luxury or a drain on resources, instead spotlighting its potential to fuel innovation, bolster business resilience, and unlock long-term value.
With finance professionals, business leaders, and sustainability advocates in attendance, the session sparked rich dialogue around aligning profit with purpose in an increasingly complex global landscape. Attendees walked away with actionable insights and renewed clarity on why integrating ESG isn’t just the right thing to do—it’s smart business.
Watch the fireside chat online: